A recent trend is for videos to be equipped with subtitles, especially on social media. According to us, this trend is here to last. Being a Belgian film production house with a main focus on English-speaking content, we know that in a multi-lingual country like this, subtitles are standard and widely accepted as the norm. Discover why we always recommend to opt for subtitles and additional translations if applicable.
Accessibility and Versatility
First of all, videos with subtitles carry a strong message for inclusion. They don’t exclude communities such as the hearing-impaired, which is crucial. Furthermore, with busy lives and schedules, people more often than not find themselves watching video content in busy, noisy or no-noise environments and may not have an earpiece to listen to audio. Therefore, more and more people watch videos in a muted mode.
The Global: Increasing Reach
Imagine your video content does not make use of subtitles, and you miss out on the above-mentioned majority of people watching video on mute. They would simply scroll past your content, as it does not suit their lifestyle. Regardless of the country or language setting you’re in, we will always recommend you include translations into English, at the very least. By translating video content into English, the biggest increase in global reach can be achieved and you will bring your message across to so many more people than by sticking to your local language.
The Local: Ensuring Comprehension
At the same time, local languages are highly important for your audience’s comprehension. Tailored translations ensure an increased level of understanding of the same content by different people in our globalized world. Most importantly, a literal translation is often not enough. Cultural aspects need to be taken into account as well, when translating video or film for local audiences.
At Ghost Pictures, we have a team of culturally sensitive and multilingual translators available. That’s why we take the endeavor of subtitles into our own hands, as it is very close to our heart. You can therefore always expect impeccable service from us regarding that aspect during post-production.
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