Following our post from last week (if you’ve not read it, make sure to check it out and celebrate with us here), we are going to lay out in general what you should look for in a good video production company. Here is how you can differentiate average from good and from outstanding.
Know-how: Creativity and Technical Mastery
The dream couple that can turn any video production into an exceptional result is creative vision on one hand and technical skillset on the other hand. An original and compelling story lies at the heart of every production, here at Ghost Pictures. Without this very basis of a creative concept, no production can take place.
But even the most incredible storyboard or screenplay are worthless when the technical mastery is insufficient to put these ideas into life. And do not be all too easily impressed by the latest flashy equipment. Top-notch technology is one thing, for sure, but the technical know-how and skillsets required to use it in the most effective way are another story. It is always good to opt for a trial project to alleviate any doubts.
Organizational Skills: Communication and Time Management
In this industry, more than anywhere else, communication needs to be at its most effective and efficient. You will notice very early on from getting in touch with a production house, what their communication style is like and whether they achieve a professional yet personalized rapport with their prospects and clients. Communication needs to be aimed at establishing mutual understanding, identifying points to work on and at finding solutions.
Another reason why communication is so crucial is because of the extremely fast pace that production implies. That is where time management comes into play. You will recognize a top production house by setting up realistic expectations and deadlines and sticking to them. And by this, you can also deduct their level of experience because it is thanks to experience that everything will be managed to run smoothly.
Reputation: Portfolio and Ratings
While making your experience yourself (such as via a trial project) is definitely the best option to test compatibility, it can be useful to get informed about other people’s opinions and ratings. What defines a production house’s reputation is mainly their prior work. More than in any other industry, this allows prospects to consult for themselves the actual results of an agency’s work. Then it is easy to deliberate whether their styles, creative approach and visuals are compatible with what you envisioned.
To determine a production house’s standing in the industry, rankings and ratings are useful tools. You might consider subscribing to business news channels and blogs and consult industry-standard platforms such as iMDb and Rotten Tomatoes. Also fairs and industry-networking events are great ways to get to know producers and see their representativeness. Reading reviews on Google and other search engines will help establish a wholesome picture of a production house’s overall reputation.
Choosing a production house is certainly not an easy endeavour, but it should not be too hard, either. By allowing yourself time and space to get to know the representatives, their approach towards you and their prior work, you will make the right choice.
And it is never too late to switch to another production house, either. Just reach out to us here.
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